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Industry Highlights

KYC Marketing – Know Your Customer Opportunity for Lenders, Banks, & Credit Unions

Highlights: Compliance and regulations create a sense of fear Some lenders, banks, and credit unions struggle with technology and core platforms KYC (Know Your Customer) regs are actually marketing opportunities Know your customer (KYC) in the financial world refers to the bank regulation which governs these activities.  The USA PATRIOT Act dictates that institutions “shall establish […]

Attacking Approximate Duplication

So many websites are learning the hard way about approximate duplication.  E-commerce sites and publishers of all sizes have had to add a phrase to their vocabulary: Panda Violation. Approximate duplication occurs when a website publishes pages, posts or articles that are similar in nature.  Usually, this content is thin, meaning not having a lot […]

Content Marketing Tactics That Work

I am a big fan of the Panda and Penguin updates from Google. While these updates can be devastating to some websites, it is my opinion that those websites (most) were not competing in good faith. This has placed tremendous pressure on your ability to execute content marketing tactics that work. Increasingly there is an […]

SMX West – Creating Personas for Content

I am so honored to be a part of SMX West this year. Just like last year, I am being asked to present on the subject of Personas. Ever since Panda (April 2011), the subject of personas has become en vogue again. Here is the panel and session title. Using Personas To Bridge the Gap […]

How to Get Authority Links – Do Their Homework

Over the past 14 years, I’ve had the privilege to work with some large content publishing websites.  They usually call me for SEO or social media consulting.  Almost invariably the conversation quickly shifts to their content development efforts. Usually someone will ask me how to get authority links in a post-Penguin world.  My answer is […]

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