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approximate duplication

Attacking Approximate Duplication

So many websites are learning the hard way about approximate duplication.  E-commerce sites and publishers of all sizes have had to add a phrase to their vocabulary: Panda Violation. Approximate duplication occurs when a website publishes pages, posts or articles that are similar in nature.  Usually, this content is thin, meaning not having a lot [...]

Content Marketing Tactics that Work

Content Marketing Tactics That Work

I am a big fan of the Panda and Penguin updates from Google. While these updates can be devastating to some websites, it is my opinion that those websites (most) were not competing in good faith. This has placed tremendous pressure on your ability to execute content marketing tactics that work. Increasingly there is an [...]

SMX West Speaker

SMX West – Creating Personas for Content

I am so honored to be a part of SMX West this year. Just like last year, I am being asked to present on the subject of Personas. Ever since Panda (April 2011), the subject of personas has become en vogue again. Here is the panel and session title. Using Personas To Bridge the Gap [...]

Chart Example

How to Get Authority Links – Do Their Homework

Over the past 14 years, I’ve had the privilege to work with some large content publishing websites.  They usually call me for SEO or social media consulting.  Almost invariably the conversation quickly shifts to their content development efforts. Usually someone will ask me how to get authority links in a post-Penguin world.  My answer is [...]

Timeline of Traffic - Development Stage

Best Website Traffic Strategies

I’m often asked by potential clients about our methodology or philosophy of gaining high quality website traffic.  So when my business development team needed a sales tool to help them convert better, I knew our “Timeline of Traffic” would explain this nicely.  Our clients come to us for the best website traffic strategies.  These pie [...]

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